https://madwomenacademy.com/home daily 1.0 2025-10-30 https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634229790147-WXOZ63BNCSHN3PWQWDQX/33707860_10160297471905621_4210938824949235712_n-1.png https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634229810487-8T1K3EYUXCRZH3U9DM12/logo.png https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/fde49ba7-dddb-4bc6-93fb-e794c0955c01/Ska%CC%88rmavbild+2022-10-14+kl.+09.31.31.png https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634230102413-A5ULA0YV175ZX0RIPA04/olika_logga129x89.png https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/3fd5e65f-97e0-43bc-8500-3731179bcaea/download.jpg https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/b5c7d32c-5ace-4917-8b21-5eb5c9702807/ASCI-Logo.jpg https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/127d8b76-16d7-475e-ac83-97ca48da2a98/obj.png https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/e323e3f2-2d15-4509-a407-8b4453b6e248/berghs_logo.png https://madwomenacademy.com/about-us daily 0.75 2025-06-13 https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634233578863-3K5MM2BKLEAA11XYV91U/rakhshin_patel_%2Bnew.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634233676730-BNDL0K4CKYLG7ZE0YWNF/ShantekaSigers.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634233849635-KX2LTZAMQN3B1395AFIN/JoannaWong.smallerphoto.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634234068114-OGSJKGWQNA0PAEGW47X3/Livia%2BPodesta%2Bpic.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634234194105-9BLBBPGVF0XRSAP6NNJE/Portr%25C3%25A4tt_Helfigur%2Bsv_v.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1638196939405-N42CQKFHPYFT2BFHU34F/unnamed-1.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1641549975264-IBZDLPCSU4SZ9RDE3TOI/OscarMexico.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1641551507504-9N7E6JV3PZS9D2G7G4AT/unnamed-1.jpg About us https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/53eacb0f-15d6-4dfa-9759-b39588efe021/Timke_Headshot_Cropped+%281%29.jpg About us https://madwomenacademy.com/other-stuff daily 0.75 2025-10-13 https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1622534706149-IVMLLPAT14O932C4PS5M/Ska%CC%88rmavbild+2021-05-28+kl.+16.13.49.png Other stuff - Mad Women - A Herstory of Advertising In the US, only 11% of Creative Directors are women, an interesting fact seeing that 80-85% of the purchase decisions in the household, regardless of category, are made by women. Christina Knight felt it was high time to discuss the imbalance of the advertising industry and how it affects women, the workplace and the advertising that is produced. After 35 years as a copywriter and creative director, Knight wanted to celebrate a number of successful ad women, the role models she had longed for during her career. Meet Mary Wells Lawrence, Susan Hoffman, Shanteka Sigers, Shelly Lazarus, Kat Gordon and Jean Grow, six American ad women and their eleven female colleagues from across the world: Nina Åkestam Wiknér, Joanna Wong, Marianna Ghirlanda, Catrin Wagnemark. Rakhshin Patel, Stephanie Wurst, Anna Quennerstedt, Margaret Key, Cilla Snowball, Nunu Ntshingila-Njeke and Christina Knight herself. Knight's aim is to inspire and empower a young generation of women - and men!- by showing it is possible to have a successful career in advertising and by sharing valuable experience and advice. She also hopes to inspire a dialogue between agencies across the globe and between women and men in advertising, as well as consumers, who would all benefit from an a more diverse, inclusive and gender equal industry. Second edition 2021. Available in print and as audiobook on Bokus, AdLibris. Residents outside of Sweden can order from the Book Depository with free shipping: https://www.bookdepository.com/Mad-women-herstory-advertising-Marie-Tomicic/9789188613844?ref=grid-view&qid=1664873376693&sr=1-8 Review: “I got this book when a friend in advertising recommended it and loved it. It's basically a straight-forward series of stories from women all over the world who work in advertising. It gets its message of perseverance and diligence across more clearly and entertainingly than most. It's definitely a niche book but I've already bought it for my teen nieces and highly recommend it for anybody after true stories of feminist career struggles.”/J Preston https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/a280f0ae-5ee9-4196-824f-6a4ca7fa2f78/1646133823winner_27.png https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1622194749838-4EIW198VJ7FFDI0S37US/Ska%CC%88rmavbild+2021-05-28+kl.+11.38.46.png https://madwomenacademy.com/mad-women-academy-awards daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/041f5cb9-00b2-4cda-bc13-4b63abee1b3b/Aro+Ha_0387.jpg https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/f8407646-786a-4b21-8bda-fe6a932d98b7/logga.jpg https://madwomenacademy.com/contact daily 0.75 2021-10-18 https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1622548140509-VR2NQQ8RYGOPCKKEC4AK/drew-beamer-3SIXZisims4-unsplash.jpg Contact - Make it stand out Photo by Drew Beamer on Unsplash https://madwomenacademy.com/courses daily 0.75 2025-10-30 https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/a2196e5b-f2c3-4d71-8669-130f129fe508/Ska%CC%88rmavbild+2022-06-01+kl.+11.27.04.png courses Hear from our very first graduate & Change Agent: “ As a facilitator and creator of learning, I appreciate a course that is really planned with a strong focus on a balance between theory and practice, between inspiring examples and encouraging self-reflection. This course has a nice dynamic as a whole and also in each part, divided into clear steps and alternating learning with doing. In each part of the training I received concrete facts, videos from experts around the world, a generous collection of recommendations for further reading (links, articles, books) and was encouraged to reflect on my own as well as share with MWA through the comment field. The final assignment was a golden combination; both complex and simple, and perhaps above all grounded in reality. This immediately gave me the opportunity to apply my newfound theoretical knowledge. The feedback on my task was incredibly valuable and relevant and thanks to it, I have already started my own journey of change. I am very happy and proud of my degree!" Charlotta Rydholm, Facilitator, Writer, Enabler & Founder of tobegin. https://madwomenacademy.com/our-work daily 0.75 2025-10-30 https://images.squarespace-cdn.com/content/v1/60ab901ed2db5005138dbb80/1634308473959-N6CS0W79XSYFPKHLQEMY/image-asset.jpg